Product / ROI
Know what your first buying step is worth.
ROI connects buyer intake, booking, follow-up, source, and CRM context so your team can see which channels and flows create real opportunities.
Preframe
Source
Meta Ads · Roofing campaign
CPL
$38
Booked rate
48%
Fit score
92
Pipeline
$18,400
CRM syncHubSpot
01Click1,240
02Form started612
03Form completed388
04Call booked186
05CRM synced184
06Deal won42
Most teams know lead volume, not lead value.
Without connected reporting, it is hard to see which campaigns, flows, and buyer paths actually create booked conversations, pipeline, and revenue.
How it works.
01
Capture source and buyer context
UTM, campaign, fit, and intent — captured at the first touch.
02
Track completion, booking, and routing
Every step of the buying flow becomes a measurable event.
03
Sync clean data into CRM and reporting
HubSpot, Salesforce, and your warehouse — always in sync.
From first click to booked call to revenue.
Preframe
Source breakdown
Meta Ads$3848%$18.4k
Google Ads$5239%$22.1k
Organic$061%$9.7k
Referral$072%$14.2k
LinkedIn$8431%$8.9k
Revenue path
Click1,240
Form started612
Form completed388
Call booked186
CRM synced184
Deal won42
What you get.
Better campaign decisions
Clearer buyer journey reporting
Stronger sales + marketing alignment
More visibility from click to revenue
Where teams use it.
Paid adsAgency reportingSales operationsCRM trackingRevenue attribution