Product / Smartform
Replace weak forms with guided buyer intake.
Smartform asks the right questions step by step, so every inquiry arrives with service type, urgency, budget, location, timeline, and buyer context already structured.
Preframe
Question 2 of 5~40s left
What service do you need help with?
Most forms collect contact details. Not buying context.
Basic lead forms tell your team who raised their hand, but not what they need, how urgent it is, whether they fit, or what should happen next.
How it works.
01
Ask questions based on service type
Branching logic adapts the next question to what the buyer just told you.
02
Structure answers into buyer context
Fit, urgency, budget, and intent — captured as clean fields, not free text.
03
Send clean records downstream
Push into follow-up, calendar, routing, and your CRM automatically.
Every answer becomes a clean buyer record.
Preframe
Service typeRequired
Roof replacement
Property typeAuto-detected
Single-family home
TimelineUrgency
1–2 months
BudgetRange
$15k–$25k
LocationService area
Grand Rapids, MI
Decision makerFit
Yes, homeowner
What you get.
Higher quality quote requests
Less back-and-forth before the first call
Better fit scoring
Cleaner CRM data
Where teams use it.
Home servicesAgenciesProfessional servicesHigh-ticket services